2020 is upon us and a lot of big changes happened in the Google Algorithm.
EAT, YMYL, MEDIC and a number of other buzz words have been thrown around social media, podcasts and blog posts.
So I wanted to write a guide for the best SEO strategies to use in 2020 to boost your organic traffic from Google.
You may have heard more and more about EAT since the medic update in August 2018.
Eat stands for Expertise, Authority, and Trustworthiness. This acronym was created by Google to give a blueprint of building quality content that ranks well in Google.
On the other side of EAT, Google came up with the acronym YMYL to remove or de-rank un-quality content in Google SERPs.
YMYL stands for your money, your life and refers to content that can impact users’ happiness, health or wealth.
For example, if you are a high school student but are writing about how to cure cancer, your content will likely never rank?
Because you are not a doctor! Unless your name is Doogie Hauser.
Google is only going to rank medical content from trustworthy, and authority sites like WebMD, Healthline, and other sites that have actual doctors writing the content.
So let’s break down each part of EAT and explain how it can impact your SEO.
Expertise refers to the creator of the content.
In order for a piece of content to rank well, the writer must have expertise in the subject matter.
This can be everyday expertise as well.
For example, if you are a frequent restaurant go-er than you have everyday expertise in food and restaurants.
You don’t have to be a master chef to have everyday expertise in restaurants.
Authority refers to the website as a whole, the content itself and the content creator. This means you should be generally recognized as an authority in your field.
But how do you become an authority in your field?
You can get mentions from other authority sites, get reviews, recommendations, or references from those sites as well.
Once you are seen as an authority, your website and content will rank a lot better.
Lastly, Trustworthiness is pretty self-explanatory. You must be trusted that you can provide honest and reliable content that is accurate.
This is not only your content but your website security, inbound link profile, reviews, and overall site quality.
So you could say that having a bad web design or a slow website is bad for trustworthiness.
Just be sure to follow the EAT guidelines and you will see great rankings in 2020.
Schema tags are not exactly new, but they are becoming more and more important to increase your rankings in 2020 and beyond.
Schema tags are a piece of code added to a web page or pages that give search engines more information and data about your site.
Setting up schema tags on your website sounds difficult but its actually pretty simple.
There are hundreds of free tools that allow you to create schema snippets that you can easily install on your site.
Check the description below for some of the best schema generators.
If you are interested in learning even more about schema tags and how to implement them, check out my last video on how I increased our traffic 300% with schema tags.
Table of Contents
Adding a table of contents to your content can both help increase the user experience of your site as well as help you rank better in Google.
When you use a table of contents, it allows users to click to certain sections of your content and easily access specific topics in your content.
This also can create ‘Jump to’ links in the SERPs which increases CTR and rakings. Jump to links are special links on your SERP listing that allow the searcher to click right to a specific topic in your content.
Implementing a table of contents doesn’t have to be difficult. If you are using WordPress, there are plenty of plugins you can use to easily generator table of contents with jump-to links and everything.
You can also use simple HTML table tags, a-tags, and hash links to create a table of contents.
This simple upgrade of your content can give you higher rankings in 2020 and beyond.
User Experience or UX refers to the experience your website provides to visitors.
A lot of things go into the UX like mobile-friendly design, search intent, quality content, and site speed.
When your website has a good experience people stay longer, decreasing dwell time, increasing CTR and skyrocketing your rankings.
To check your website’s CTR, you can connect Google Search Console and see the click-through rate in Google SERPs.
What is a good click-through rate?
It really depends on the keyword, if its branded, search intent and a number of other factors but on average, you should shoot for 5% or higher.
Find pages on your site that aren’t performing well and optimize them better for that keyword.
If your CTR is low, that means that either your content is not what the searcher is looking for or your meta information doesn’t match the intent of the keyword being searched.
Try updating the pages meta title and description to better match the keywords search intent and measure the results in 30 days.
Keep doing this with all of your underperforming pages and see a large increase in organic traffic in 2020!
Backlinks should still be the #1 priority in your SEO strategy for 2020.
The more quality and relevant backlinks you have pointing to your pages, the better results you will have overall.
This year, we saw a lot of updates of the Google algorithm. Backlinks profiles are being examined a lot closer by the algorithm and a lot of attention has been brought onto spammy links.
Backlinks should be relevant to your website or content and have a higher domain authority.
What is high?
Anything above a DA of 20-30 is plenty good.
Anchor tags should not be as optimized as they once were as this is not natural in Google’s eyes.
Instead, try using naked URLs or branded URLs.
I would recommend using 20% optimized anchors, 40% naked URLs and the rest can be a mixture of click here URLs and branded anchors.
For methods on how to build backlinks, I have a few other videos you may be interested in that you can check out here and here.